7

Cultural heritage authenticity: A producer view

Year:
2019
Language:
english
File:
PDF, 307 KB
english, 2019
12

The viral marketing metaphor explored through Vegemite

Year:
2015
Language:
english
File:
PDF, 244 KB
english, 2015
14

Investigating large-scale sponsorship relationships as co-marketing alliances

Year:
2005
Language:
english
File:
PDF, 107 KB
english, 2005
15

Competitive advantage through sponsorship

Year:
2004
Language:
english
File:
PDF, 329 KB
english, 2004
17

Brand association and memory decay effects of sponsorship:

Year:
1998
Language:
english
File:
PDF, 254 KB
english, 1998
20

Loyalty or liability

Year:
2017
Language:
english
File:
PDF, 310 KB
english, 2017
24

What Does It Mean to Be Design-led?

Year:
2007
Language:
english
File:
PDF, 274 KB
english, 2007
27

Not Playing the Game: Why Sport Sponsorship Relationships Break Down

Year:
2010
Language:
english
File:
PDF, 323 KB
english, 2010
29

Revealing the memorial experience through the tourist-led construction of imagined communities

Year:
2019
Language:
english
File:
PDF, 506 KB
english, 2019
31

What Drives Renewal of Sponsorship Principal/Agent Relationships?

Year:
2003
Language:
english
File:
PDF, 508 KB
english, 2003
34

Guest Editorial: In the Name of the Game

Year:
1997
Language:
english
File:
PDF, 271 KB
english, 1997
35

Designers and Marketers: Toward a Shared Understanding

Year:
2011
Language:
english
File:
PDF, 3.50 MB
english, 2011
39

The effects of market orientation on trust and commitment

Year:
2003
Language:
english
File:
PDF, 275 KB
english, 2003
44

Market Intelligence Dissemination Practices

Year:
2019
Language:
english
File:
PDF, 366 KB
english, 2019